Van Jones has the right idea. The best way to get America sold on the environmental movement is to demonstrate how there is money to be made. Its pretty much that simple. His organization is hitting the right points, especially in a time of severe economic doubt and financial turmoil. By framing the environmental issues as those pertinent to future economic growth, Mr. Jones is opening up a vast look to the future with regards to job creation and economic development. By tying these issues hand in hand, Mr. Jones is making a challenge to the American economy to step up and be a world leader in the transformation of our economic growth. "Green Collar" jobs are the wave of the future. They allow us to no longer view economic development and environmental protection as at odds with one another. This is essential to breaking down and changing the production/consumption cycle to being more environmentally friendly while still allowing for the growth of the world economy and the development necessary to pull the world's poor out of poverty.